Direction D · Noise-grain (#231) + Split-tone (#236)

Warm & Consultative

Partner-not-vendor, story-led

Light + dark toggle in corner

Logo test

Does the mark sit on warm earth?

The mark was built without warm earth tones in mind. We test it on sand, on cream, and on the warm dark surface.

WPAL logo on cream On cream · #FFFCF7
WPAL logo on sand On sand · #F5F1EC
WPAL logo on warm dark On warm dark · #2A2018
WPAL logo on terracotta gradient On terracotta

Palette

Earth tones, arranged like a kitchen.

Sand for the floor, ink for the word, terracotta for the hand, sage for the eye. Dark mode warms everything rather than cooling it.

Sand
#F5F1EC
Ink
#3D2817
Terracotta
#C2410C
Sage
#6B7D54
Accent
#D4A574
Muted
#8B7355

Typography

A humanist serif for warmth, a quiet sans for clarity.

Display · Lora 500 / italic

Built by people who answer their own email.

Body · Inter 400 / 500

For twenty years we've built for the web the way you'd build a long-running restaurant — with care, with regulars, and with the assumption that you'll be there next year. Memberium, Sushi, Helpdesk, Consulting — each is a thing we made because a customer needed it.

Skin · Split-tone

Two hues meeting at a hard line.

A confident structural block — ink and sand, side by side, no gradient. Each half holds its own content; the divide is the statement.

// on ink

Built for the long term.

Fourteen years on the same plugins. The customers who joined in 2012 are still here.

// on accent

Documented, honestly.

If something is hard to do, the docs say so. If something is broken, the changelog says so.

Components

Soft corners, honest depth.

Buttons

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Card

Memberium

For sites where the membership is the business.

Tight Infusionsoft integration, fine-grained content control, and a fourteen-year track record. We pick up the phone.

Field

Twenty years · Fourteen in WordPress

Tools and expertise for WordPress-driven businesses.

From the team behind Memberium. We're a partner, not a vendor — here next year, the year after, and the year after that.

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